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Basics of Search-Engine Optimization (SEO)

February 6, 2018

 

Search-Engine Optimization (SEO) is essentially making your website come to the top, or near the top, of related searches involving your website’s content. Here are some tips to remember:
Search engine spiders do not, can not, and will not search through the contents of your images or flash files. This is why making an entirely flash-based website is a very stupid idea for marketing: the only reason to do this would be if your website already has a method of becoming popular. Pure image sites are just as bad, if not worse, considering the user must download every image you put on there, drastically slowing down load times.

You may be asking yourself, “Well what about banners? I see these in search engine results all the time.” The only way for a search engine spider to recognize a banner’s text is if you place it in the “alt” tag within the “img” tag. Do this by following this template:

This will allow search engine spiders to return the contents if this image in a text-format for users to see on their results page.

Another thing you can do is utilize “meta tags”. According to¬†top web development companies, tThis is done by adding certain “tags” to your website in the header of your page, similar to uploading a video to YouTube or even an article to Associated Content. The tags can be used in the following format:

One of the most important things you can do for your content is use H1, H2, etc tags. These represent headers and are targeted specifically by most search engines’ spiders. Rather than use endless HTML tags to make your font courier, weight bold, color red, size 16 for each header, define your H1 tag using CSS, like so:

H1 {

Font-weight: bold;

Font-size: 16;

Color: #hexcode;

Font-family: Courier New;

}

Then, while you’re composing your content, simply throw in the H1 tag to define a header. Remember you can use multiple H-tags, through H6. Use the following format:

I am a header
Just remember that search engine spiders search through content very quickly; place all important information in headers, or within h tags of some sort, use alternate texts for your banners, and never compose entire websites out of pure images or flash. Search engine spiders are not human or even biological; they are cold, hard machines who don’t care about your flower company if they can’t see what it’s about.

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