What is your reason why you want to create an app? Is it because your business may gain a lot more sales when you delve into app development? Are your target consumers also users of apps?
Here are some of the things you should consider for your app development and app marketing strategy:
- Know your audience
What is the demographics of your audience? Are they young? Old? Or are they mothers or housewives? You need to find out the profile of your target consumers so you know where to focus on for your app marketing strategy.
Is the app effective? Is it helpful? Can it answer a pressing problem of one community? Is it easy to use and navigate? Dwell on these factors first before you start creating the app.
3. Have it reviewed before launching
You do not want to have negative feedback from users who downloaded the app. First, you have to have it for review. Submit them for review in various websites which do the work. Or better yet, test them yourself or let your friends do the critic.
Check this infographic to know more about launching and developing your app. Hope this helps and good luck!